ID PIZZLE remix - Pitch
Role: Concept, Illustration & Animation
For Great Coat Films
3D & compositing: Crantust VFX
Unreal Artist: Scott Leicester Boyce
During my time at Cranrust VFX, we were tasked with providing conceptual ideas and outlining the scope for a pitch centred around ID Pizzle's remix tune. The envisioned project involved a mixed-media approach, incorporating traditional animation, illustrations, motion graphics, and CGI environments generated in Epic's UNREAL Engine.
This particular musical endeavour, rooted in the Chicago-born genre, explored the most recent iteration of Rumba Drill—a fusion of the UK's interpretation of the sound and Congolese rumba. This unique blend resonated exceptionally well with our design style.
Although our pitch received a warm reception from the commissioning editor at the record label, regrettably, circumstances beyond our control prevented us from realising the concept. We remain hopeful that the combination of traditional animation and the use of 3D Unreal Engine environments will find application in a future collaboration. The dynamic potential, especially with the real-time render engine in Unreal, would have allowed for swift blocking of background scenes and environments while integrating hand-drawn characters.
In memory of Pop Smoke
